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Minnesota Zoo Launches "Fish of the Month" Program
Zoo partners with Whole Foods Market

Apple Valley, MN – April 4, 2012 – The Minnesota Zoo is excited to announce that it has officially launched its Fish Smart “Fish of the Month” program with Whole Foods Market.

A component of the Fish Smart program, “Fish of the Month” is designed to empower consumers to go to the market and buy sustainable seafood to enjoy at home. Whole Foods Market will carry each monthly selection at their stores throughout Minnesota, and fish experts at those locations will answer questions about sustainability and fish preparation.

Fish Smart, designed to raise public awareness of sustainable seafood, partners with the Monterey Bay Aquarium’s Seafood Watch Program and the Shedd Aquarium’s Right Bites program, along with local Twin Cities chefs who have committed to serving only sustainably-caught seafood including The Oceanaire Seafood Room, Sea Change, Masu Sushi and Robata, Meritage, Heidi’s, Lancer Catering, Luci Ancora, Ristorante Luci, & Butcher and the Boar. As part of the “Fish of the Month” program, each local partner chef will share their preparations of each monthly selection.

For more information the Minnesota Zoo’s Fish Smart program, please visit:
www.mnzoo.org/fishsmart
http://www.facebook.com/fishsmartMNZoo
Twitter@FishSmartGuy

The Minnesota Zoo is located in Apple Valley, just minutes south of Mall of America. For more information, call 952.431.9500 or visit mnzoo.org. The Minnesota Zoo is an accredited member of the Association of Zoos and Aquariums (AZA) and an institutional member of the World Association of Zoos and Aquariums (WAZA).